|
We give back more than
we receive.
Understandably, circulation executives have some concerns
about converting their publication files to a new system. It requires
some thought, some patience and some energy by you and your new
fulfillment company. But once you decide to convert, you have a unique
chance to start fresh again, to build the programs you want, to move
forward to a new level of fulfillment service.
Conversions at Epsilon are more than just copying
data. We view it as a chance to cleanse your file, reorganize audit data
so it's easy to identify and retrieve, to purge the dupes (with your
approval), to reassign demographic codes for legibility, to build
programs to help you manage your business better. It's your chance to
start over.
When we convert, all the data we receive will be
stored permanently in the subscribers' records. So later, in a few months
or even years, should you want to retrieve data for second or third
generation analysis, we can do it.
Of course, conversions are fully balanced against
the reports we receive from your previous fulfillment company. We do
conversions carefully and we do them fast, usually in less than a week.
Collectively, our staff has done more than one hundred and fifty. A fast
conversion gives you ample time to review the output before the next file
update is due. At this point, we'll sit down with you to answer your
questions and make any modifications you suggest.
As an example, during one of these reviews with a
new client -- we learned that because of the demographic mix -- the
circulation director was clerically manipulating data for the Publisher'
s Statement. It took her many hours, twice a year. We developed a program
to consolidate this information into a new report and deliver it monthly.
It not only saved clerical time, but it was more reliable and accurate.
Moreover, we found inconsistencies between old and
new records which caused headaches with the auditor. We cleaned them up
and made everything uniform. We can do as much for you. Epsilon will
convert your file from any source -- whether they're from an in-house PC
system or outside mainframe. What's more conversions are free.
We have ...
- The
SYSTEM
- The STAFF
- The
SERVICE
- And The
SAVVY
All
waiting for you at Epsilon.
|
